"Simple prose is clear prose. And simple prose, if smooth and rhythmical, is readable prose. Let your ideas alone do the impressing. If they look banal to you, there's only one remedy: upgrade them. Don't try to camouflage their weakness with razzle-dazzle rhetoric. You'll razzle-dazzle yourself right into a bog of bull." John R. Trimble, Writing with Style 30 (2d ed. 2000).